Khodni
VR-themed music video for Haitham Dessouki
I design campaigns, motion graphics and AI visuals for government, broadcast and brand teams.
↓ Full portfolio on BehanceSenior Multimedia & Creative Designer
Orient Planet Group · UAE Ministry of Sports
VR-themed music video for Haitham Dessouki
Platform ident & broadcast package
Concept art / Compositing / Campaign key visuals
Social, print and event visuals for government and media brands.
Programme intros, idents, promos, lower thirds and on-air graphics.
Generated imagery and video, art-directed from concept to final frame.
Lead all visual output for the UAE Ministry of Sports account — social campaigns, digital content, motion graphics and event materials, aligned with government brand standards.
Ran social visual production and publishing; streamlined design workflows and supervised designers and editors across channels.
Planned, designed and managed content and campaigns for multiple brands, with calendars and concepts that grew reach.
Programme intros, on-air graphics, lower thirds and promo packages for daily broadcasts.
Visual direction for all social designs across the group's brands, leading a team of editors and designers.
UAE Ministry of Sports
Best work team in the Zero Bureaucracy programme — Government Communication team.
General Authority of Sports
For dedicated work that raised performance and the authority's media presence.
General Authority of Sports
For creative contributions to the initiative's media campaign.

A decade designing for broadcast, government and brands — from Sama TV's on-air graphics to leading creative for the UAE Ministry of Sports account.
Today I combine graphic design, motion and AI production in one workflow: campaigns, idents, social content and event visuals, delivered on-brand and on time.
Arabic & English · Based in Dubai. Follow the work on @zuhairysj.
Senior multimedia & creative designer with 10+ years across broadcast, government campaigns and social — motion graphics, brand identity and AI-driven visuals for the UAE Ministry of Sports, Sama TV and Melody FM.
Goals, audience, platforms and brand rules.
Moodboards, key visuals and motion direction.
Design, animate, edit and art-direct AI assets.
Platform-ready files, checked and formatted per channel.
Campaigns, social content, motion graphics, broadcast packages, event visuals and AI imagery — for government, media and brand teams.
Yes — selected projects alongside my current role. Send a short brief to zuhair.sj@gmail.com.
Photoshop, Illustrator, After Effects and Premiere Pro, plus generative AI tools for imagery and video.
Yes. Arabic is my native language and I work fluently in English, including bilingual layouts and typography.
Campaigns, motion, broadcast or AI visuals — tell me about your project and I'll get back to you.
zuhair.sj@gmail.com →