Khodni
VR-themed music video for Haitham Dessouki
Portfolio
01 — 07
Selected works — drag the deck
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Broadcast. Campaigns. Moving.
AL Ardiya
Platform ident & broadcast package
Brand worlds, imagined.
Concept art / Compositing / Campaign key visuals
Selected work
Three projects. Real impact.
What can we make together?
Campaign design
Social, print and event visuals for government and media brands.
Motion & broadcast
Programme intros, idents, promos, lower thirds and on-air graphics.
AI creative
Generated imagery and video, art-directed from concept to final frame.
Archive
02 — 07
Browse the work
Experience
03 — 07
A decade across screens & brands
Lead all visual output for the UAE Ministry of Sports account — social campaigns, digital content, motion graphics and event materials, aligned with government brand standards.
Ran social visual production and publishing; streamlined design workflows and supervised designers and editors across channels.
Planned, designed and managed content and campaigns for multiple brands, with calendars and concepts that grew reach.
Programme intros, on-air graphics, lower thirds and promo packages for daily broadcasts.
Visual direction for all social designs across the group's brands, leading a team of editors and designers.
Certificates
04 — 07
Credentials on record
Minister of Sports Award
UAE Ministry of Sports
Best work team in the Zero Bureaucracy programme — Government Communication team.
Media Department Excellence
General Authority of Sports
For dedicated work that raised performance and the authority's media presence.
“Ma Alaikum Zood” Initiative
General Authority of Sports
For creative contributions to the initiative's media campaign.
10+Years of design experience
40+Brands & clients
120+Projects delivered
3×Government awards & honours
Case studies
All on Behance →
Inside the projects
10+Years
About me
One designer.
One designer.
Every screen covered.
A decade designing for broadcast, government and brands — from Sama TV's on-air graphics to leading creative for the UAE Ministry of Sports account.
Today I combine graphic design, motion and AI production in one workflow: campaigns, idents, social content and event visuals, delivered on-brand and on time.
Arabic & English · Based in Dubai. Follow the work on @zuhairysj.
Toolkit
05 — 07
Tools I run daily
Zuhair Shaikh Al Jabal — in one line
Senior multimedia & creative designer with 10+ years across broadcast, government campaigns and social — motion graphics, brand identity and AI-driven visuals for the UAE Ministry of Sports, Sama TV and Melody FM.
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Work process
06 — 07
From brief to screen
1
Brief
Goals, audience, platforms and brand rules.
2
Concept
Moodboards, key visuals and motion direction.
3
Design & motion
Design, animate, edit and art-direct AI assets.
4
Delivery
Platform-ready files, checked and formatted per channel.
FAQ
07 — 07
Good to know
Campaigns, social content, motion graphics, broadcast packages, event visuals and AI imagery — for government, media and brand teams.
Yes — selected projects alongside my current role. Send a short brief to zuhair.sj@gmail.com.
Photoshop, Illustrator, After Effects and Premiere Pro, plus generative AI tools for imagery and video.
Yes. Arabic is my native language and I work fluently in English, including bilingual layouts and typography.